19. Market Research - Market share analysis by product line

This service seeks to provide clients with a better understanding of their current position within their primary service area. Analytical data is utilized to demonstrate the potential of the client's service area and thus seeks to:

        •   Provide Clients with a better understanding of the marketing potential of each zip code within their service area.

        •   Analyze payer classes and patient needs to determine appropriateness of marketing to a specific area.

        •   Provide direction related to physician recruitment both within and outside the service area.

        •   Provide data which can be utilized to avoid costly purchases of unnecessary equipment.

M.L. Schwartz & Associates works with the AHCA Hospital Discharge data bank in Florida and similar data in other states.

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